New Delhi, March 01, 2024:

Frost & Sullivan, India’s top Growth Advisory Company, has revealed in its latest Total Cost of Ownership Benchmark analysis that Kia’s best-selling innovations – Seltos and Carens offer segments’ lowest maintenance expenses in both diesel and petrol variants. According to the research findings, Kia Carens has emerged as the frontrunner in the family mover segment, showcasing the most economical maintenance costs for both petrol and diesel variants by 21% and 26%, respectively. Its diesel models feature the lowest acquisition cost presenting outstanding value for modern customers. Moreover, Carens Diesel closely follows the segment’s top performer in minimizing fuel costs, solidifying its position as one of the most premium family car options with a compelling value proposition. Frost & Sullivan also stated that Kia’s bestselling innovation, the Seltos, also offers the lowest maintenance costs for petrol variants, delivering a minimum of 17% savings over the industry average. Additionally, the diesel variants share the lowest maintenance costs with another segment leader. In terms of overall total cost of ownership (TCO), the Seltos closely follows the segment’s top performers, securing the second-best TCO for its diesel variant and the third-best for its petrol variant. Notably, the firm also declared in December 2023 that Sonet has the best maintenance cost in the Compact SUV segment. The report stated that Sonet’s Petrol and Diesel variants’ Maintenance Costs are 16% and 14% lower than the segment average, respectively.

Mr. Hardeep Singh Brar, National Head of Sales & Marketing, Kia India, stated, “We are thrilled to be recognized by Frost & Sullivan as the makers of one of most value-driven mobility solutions for new-age customers. Choosing a Kia isn’t just a wise decision for today; it’s an investment for the future, given its premiums, unmatched maintenance, and residual costs within their segments.” These reports by Frost and Sullivan establish Kia models as one of the most value-for-money products in their segment. The survey also underpins Kia’s commitment to offering class-leading products with the best technology, design, and quality along with globally acclaimed aftersales services, which makes them a valued purchasing decision for customers.

About – Kia India 

In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility in Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. To date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed over 1.16 million vehicle dispatches from its Anantapur plant, including over 9.1 lakh domestic sales and close to 2.5 lakh exports. With almost 3.8 lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 432 touchpoints across 213 cities and is focused on strengthening its footprints across the country.